image ideas on Prezi
Wednesday, 19 October 2011
Sunday, 16 October 2011
Friday, 14 October 2011
Sunday, 9 October 2011
Research for my college magazine
I have chosen to feature Wyke College in my college magazine. I have chosen this as it is the college I attend, and therefore I know a lot of information about the college, and will be able to include upcoming competitions and events in the magazine.
Cheadle and Marple College Magazine
Cheadle and Marple College Magazine
This magazine cover has a very bold house style. It includes extremely bright colours, instantly drawing the buyers in. It also includes many pictures of topics included in the magazine, giving detail about the main story by including the page number also to draw the reader in. We know the institution is Cheadle and Marple college immediately as the name of the college is shown directly underneath the mast head. Underneath this it has the issue number and term, conventional of a college magazine. The mast head for this particular magazine is very eye catching. It’s in a large font, covering the full width of the page. This draws the reader in by catching their eye. It portrays the students in a very positive way as it shows many pictures of successful students from the college, also drawing in possible sixth form students. However this magazine doesn’t feature a main model, which is unconventional of a college magazine.
Lewishm College London Magazine
The mast head of this magazine is very eye catching. It is very large which is conventional of any magazine, and also has the college name within it, instantly telling the reader which college the magazine is for. It also includes the college logo at the bottom right hand corner of the magazine which is again, conventional of any advertisement, including advertisements of colleges. The model featured in this magazine is also extremely conventional as the college is a performing arts college. This is a stereotypical image of a performing arts student and therefore will draw the reader in as they now know what the college features. It also has information of topics within the magazine, showing the readers what will be in the magazine, also interesting them. In the top right hand corner it has the issue number and term, conventional of a college magazine. However, there is a lot of black space around the image, making the magazine seem empty or making it seem like there isn't much content.
Mid Kent College Magazine
The mast head for this magazine isn’t particularly large, making it unconventional as it doesn’t draw the reader in. However the two models are conventional of a college magazine. As they’re pointing directly at the reader, making the reader feel involved in the magazine. It includes some information about certain topics covered in the magazine but not many. We can see an obvious house style for this magazine, as we can see the next page of the magazine has a black background, making blue, grey and black the 3 main colours. These colours are unconventional of a college magazine as the colours are usually bright and have conventions of happiness and cheerfulness. The next page has an editor’s note, which is also conventional of a magazine, including some images underneath it of the editors.
Demographics and Psychographics
Demographics -
Gender and Age:
The target audience for my college magazine is 15 to 24 years, both genders. This is because the majority of students are this age, and the majority of people aged 15 will be looking to go to college the following year, so I will make my magazine appealing to them also.
S.E.G:
I will be aiming my magazine at people in category E. This is because students fall into this category, and many people in any other category are already employed and not looking at colleges. However I may also include category D as these people may be unhappy in their job and may want to improve their skills and attend college to do this.
Psychographics –
VALS:
I will aim my magazine at those who fall into the outer and inner-directed category. This will include belongers, emulators and achievers as well as i-am-me, experimentals and societally conscious people. This covers a wider range of people, creating more potential buyers. This will interest many people at my college as there are a wide range of interests at my college. This will also show how diverse the college is, also representing students in a positive manner.
Maslow’s Hierarchy Of Needs:
My magazine will also cover all five stages of Maslow's Hierarchy of Needs. This again broadens the potential buyers, aiming to satisfy every college student or potential college student that picks up my magazine.
I am aiming to make my magazine free as I don't think students would be willing to pay for a college magazine purely because the vast majority are unemployed and would rather spend their money on other things. I will publish new issues every term as it is beneficial as it would be the best way to inform the students of new happenings going on every term.
Monday, 3 October 2011
Preliminary Exercise - LIIAR evaluation of existing magazines.
East Riding College
Firstly I will look at the East Riding College student magazine. The front cover for this magazine isn’t particularly eye catching. Although it seems to hold a house style, it is boring and doesn’t grab the reader’s attention. This issue of the magazine was published in spring 2010, and the image doesn’t really correspond with this. The mast head stands out as it is in a large font, and also in a bright colour. However there is a lot of bare space above the headline that could easily have been filled, making the magazine seem more interesting. Because of this, it isn't the dominant feature of the magazine For me, the anchorage of this front cover doesn’t draw the reader in as in my opinion, it's boring. The front cover doesn’t include a slogan, relying on the mast head to draw the reader in. It is also free, which contributes to drawing the reader in as we all know people love free stuff! It also contains the bare minimum of information about what is actually in the magazine, which is not conventional of a typical magazine front cover. However I do like the way that it incorporates the college logo and name into the front cover. It is also in the bottom right hand corner which is conventional of a typical magazine as it’s where you put your fingers to turn the page, forcing the reader to look at the logo. The audience for this magazine is largely students aged from 16 to around 18, but also certain staff who show an interest in what is going on within the college. This target audience is portrayed in a positive light, however the main image isn't backed up by any main article mentioned on this cover. The main image here isn't a full page image. It isn't clear and also the people featured in the image aren't making eye contact with the buyer. This doesn't draw the reader in, making them less likely to purchase the magazine. There are also no advertisements or competitions advertised. No fund raising is mentioned which doesn't really give the reader any reason to buy the magazine. A conventional feature of a magazine is the teasing features advertised on the front cover as they draw the reader in, making the magazine more appealing to them and therefore they buy it.
The contents page eliminates any house style that the front cover may have given the impression of. It has a very basic layout, including a few pictures without captions. Without these captions, the reader has no clue which page to look at to find out more. Also the borders around the images are not continuous, giving the contents page a messy finish. The information for page numbers contains no detail, so the reader barely knows what the topic on the page will be about. There is no more mention of the institution logo or name, meaning the anchorage isn't drawing the reader in, this may result in any potential buyers not purchasing the magazine as it doesn't visually appeal to them. It doesn’t really contain any continuity, and if the two pages were ripped apart, the reader wouldn’t realise both pages were from the same magazine. On the other hand, it does contain conventional features of a contents page. The bright green box draws the readers attention to the most important section of the page, the topics featured in the magazine. The masthead for this page stands out much more than the one on the front page as it takes up the majority of the space and is also in a bold font, standing out to the readers.
The Grimsby Institute
The mast head for this magazine is extremely effective. It is large and covers a fair amount of the page, making it the main feature that people look at. The complimentary colours also draw the reader in. With the image also being the background to the magazine, it stands out more. It also gives the reader a large amount of information about the college and also the content of the magazine. It also gives the reader an email address where they can contact the college and also find out yet more information. This is a very informative front cover drawing the reader in and also, containing a house style. I particularly like the image for this magazine as it is informal and easy on the eye. With it being in cartoon form, it appeals to a much larger audience. It also includes a couple of images giving the reader an insight into the information about the topics within that specific issue. The audience for this magazine is largely students aged from 16 to around 18, showing this by the use of the cartoon image. Staff may also have a quick glimpse, but it’s evident it’s mainly intended for student usage. This front cover also includes the college logo and slogan, making the reader constantly remember which magazine they are reading, but more specifically, which college it is form.
The supposed house style for this magazine is now completely different to the front cover, much the same as the East Riding College magazine. However, there is a lot going on, which makes it appealing to the reader. Although the images don't have captions, they are much clearer than the East Riding College images It has advertisements on the left hand page, which appeal to the target audience of students. The images relate to the topics on certain pages, and we know this as each page number has a title and extra information about that certain topic. Also, the headlines on the pages have connotations of college life, relating to the students and therefore appealing to them. It also has extra information of how to contact the college which again, appeals to the reader. The colours on this magazine are very bold and bright, making the topics on each page stand out and catch the readers attention. This is a conventional style for a contents page of a magazine as it has a detailed description of the topic on each page and also includes images to give the reader a visual interpretation of these topics. The anchorage of this contents page is particularly good as it draws the reader in and also follows on from the front cover. It has the name of the institute printed on the left hand page along with the advertisments and also has the masthead 'contents' on the right hand page, which constantly reminds the reader of the magazine they are reading.
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